M
E
N
U
Advertising Optimization Services
Thousands of e-commerce store owners like you are competing to sell products in a space that threatens to explode with choices. How then, do you get your target customers to take notice of your products? In a marketplace full of competitors, how do you stand out and showcase your products to your customers? Springbord’s advertising optimization expertise is all about ensuring your product listings are prepared in a way that makes them easy to locate, both by search engines and customers.
According to experts, users rarely scroll to the 3rd or 4th pages of search engines while looking for a product. If your product doesn’t come up in page 1 or at the worst, page 2, you have lost the chance to gain a customer. Advertising optimization helps improve your products’ organic ranking, enhancing product visibility and thus boosts sales.
What Springbord can do for you
Advertising optimization is not just about a lateral view of store products. It involves looking holistically at all the avenues that can help improve the visibility of your products.
From a brief discussion with you to understand your current best selling products to identifying products that are not performing, we build a 360 degree plan that helps optimize sales across all your products, no matter how they are performing. We use the following approach to achieve this:
Springbord’s Advertising Optimization Services Portfolio
Amazon Keyword Research
Brand Store Creation And Management
Sponsored Brands
Sponsored Products
Sponsored Products Lite
Performance Management Post-reinstatement
The right keywords can make all the difference between a best selling product and a lagging one on Amazon. Amazon keyword strategy is a combination of SEO principles and robust Amazon search engine keyword research. The way Amazon search engine algorithms are built, they are designed to display the best performing most selling products on the top of their results.
Our Amazon keyword research experts are super capable of fishing for top performing products under each of your categories, analyse the keywords used on searchability, conversion ratio, relevance scores and click through rates, to come up with the top 10 keywords that your product should have in its title and description. We also work on hidden keyword strategy to make your product a winning product.
Brand Store Creation And Management
Once you have a significant number of products, a brand store creation is a must. Customers like to buy from branded stores, and branded-looking stores because it influences perceptions of delivery service and quality. An unbranded product or an unknown brand can boost its sales greatly with a branded store page. Managing a branded store page involves not only creating a professional look and feel visually, but also regularly updating the page so customers see the latest activity when they land on the brand store page.
Ensuring a brand store page is regularly updated helps maintain the perception that the brand is active and always available in case there are any product related issues or complaints. This solidifies customer trust.
Sponsored Brands
Organic keyword optimization works well when you have a unique and low-competition product. However, when it comes to daily essentials and products that have very high competition, the best way to increase your sales is to run sponsored ads campaigns. Our ad experts can help you create and optimize ad campaigns for best performance, best visibility and maximum sales. We use the latest keyword strategies including negative keywords, non-performing keywords, targeted keywords and bid optimization to give you the best results and RoI.
Sponsored Products
Amazon’s seller central allows sellers to run sponsored products for promoting various products and product categories. This service helps greatly to sell low performing products and increase sales. Our sponsored ad experts use data intensive decisions and in depth keyword analysis with historical PPC insights to arrive at the right sponsored product ad campaign strategy.
Sponsored Products Lite
This service is similar to the Sponsored Products service but perfect for smaller sellers who wish to test the waters with our services before going full throttle in the ad campaigns. In Sponsored Products Lite, we provide all the features of ad campaigns, keyword strategy, bid optimization and PPC marketing, except that the features are limited to the top 50 stock keeping units (SKUs) chosen by client, with catalog optimization for top 10 SKUs and weekly campaign performance reports
Performance Management Post-reinstatement
Amazon has strict policy guidelines for sellers. And in the event you fail to comply with any of these standards, even inadvertently, you stand the risk of getting your account suspended. Account suspension can be extremely stressful for sellers, and in case you are not aware of how to get the account reinstated, it can make the situation even worse.
Springbord can help you reinstate your account smoothly. Our team is trained in handling suspended accounts. We do not just help you with the appeals process to get your account reinstated but also restore it to ensure business continuity. We analyze the reason behind suspension to ensure we rectify the problem and make a compelling appeal to Amazon for reinstatement. With us, you can rest assured that you can have your seller account reinstated and your e-commerce business up and running in no time.