Did you know that, in 2020, Amazon reported that it sold over 3.4 billion third-party products in a year? Amazon offers an incredibly lucrative opportunity for retailers/sellers to tap into the brand’s influence and reach. However, cutting the noise, establishing your brand position, and ensuring continuous profits in a saturated marketplace can be an uphill task. Irrespective of the size of your business, success on Amazon solely relies on the seller’s ability to efficiently set up and manage their seller account on a day-to-day basis.
While account management through Amazon’s Seller Central may appear easy, it is not all smooth sailing. It demands strategic and comprehensive management, considering the complex, strict, and dynamic Amazon standards and guidelines. Managing a seller account in a way that improves product visibility/exposure, brand positioning, and sales require dedicated, experienced, and skilled resources.
Brand registration on Amazon not only ensures brand identity protection, but it also allows you to report any brand abuse so Amazon can take action against it. Plus, registered brands have the right to create their own store and enhanced brand content (A+), providing a great opportunity for brands to create unique, extensive, and compelling content.
At Springbord, we pay close attention to intellectual property rights (IPR) and are adept in registering brands on the Amazon Brand Registry. We manage the registering process from end-to-end and the account diligently, ensuring timely reporting and action against any unauthorized sellers, brand abuse, or counterfeits.
Maintaining account performance and ensuring sales growth requires periodic account audit. It allows you to evaluate every aspect of your account, identify areas of improvement, and optimize your account’s performance based on findings and insights. Account audit is imperative to ensure continuous growth on Amazon, as it increases visibility into the account’s performance and allows you to refine it per market trends.
Our team of specialists examines your account’s overall performance and its competitiveness. From conversion ratio, ASIN, and campaign performance to overall inventory management and customer reviews, we evaluate every aspect of your Amazon account on Seller Central, Vendor Central, and/or Amazon Advertising. We then measure the performance and identify gaps, problem areas, and strengths to deliver targeted and focused optimization solutions needed to boost account performance and maximize sales.
Based on a seller’s eligibility, this upgrade package allows you to enroll in the Easy Ship Guarantee or Seller Fulfilled Prime programs. This offering includes an upgrade to the Easy Ship Prime plus 30-day account monitoring assistance. Under this program, you need to completely manage your inventory and warehousing and ensure SKUs that are registered under this program are readily available for shipment.
Springbord helps you closely and efficiently manage your inventory and also manage your enrollment on Seller Fulfilled Prime (SFP) so that only available SKUs are enrolled for the Easy Ship Guarantee program and that you are able to successfully fulfill orders.
Fulfillment by Amazon (FBA) is a program that offers a hassle-free, low-maintenance option for retailers, where Amazon takes care of storage, fulfillment, customer care, and returns on behalf of the retailer.
At Springbord we help you with enrollment into FBA. Once you identify the products to be registered under FBA, our team handles the end-to-end registration and management process. This includes support for an additional place of business (APOB) registration, creation of first FBA shipment and appointment, and coordination with transportation partners and fulfillment centers.
Amazon is a customer-centric platform. And there is no better way to boost brand positioning than to efficiently manage the review/feedback, address issues, and improve performance, based on customer feedback.
Adopting industry best review management practices, Springbord closely monitors, responds to, and analyzes customer reviews/feedback. From feedback management, claim management, buyer-seller communication, and product compliance to shipping performance, our team handles every comment delicately and is trained to diffuse crises immediately and tactfully. Through efficient performance management, we help you transform negative reviews to positive feedback and build a better brand image.
Amazon has strict policy guidelines for sellers. And in the event you fail to comply with any of these standards, even inadvertently, you stand the risk of getting your account suspended. Account suspension can be extremely stressful for sellers, and in case you are not aware of how to get the account reinstated, it can make the situation even worse.
Springbord can help you reinstate your account smoothly. Our team is trained in handling suspended accounts. We do not just help you with the appeals process to get your account reinstated but also restore it to ensure business continuity. We analyze the reason behind suspension to ensure we rectify the problem and make a compelling appeal to Amazon for reinstatement. With us, you can rest assured that you can have your seller account reinstated and your e-commerce business up and running in no time.