Industry

  • Overview
  • Data Discovery
  • Data Management Solution
  • Business Intelligence & Lead Generation
  • Local Shopping Platforms

Cost-effective solutions to your data challenge

The most sought-after way to reach buyers is through advertisements in the Yellow Pages. In today's economy, customers are more discerning and demanding than ever. It's critically important for the buyers to have updated and accurate information. At Springbord, we understand the need of Yellow Pages publishers to have up-to-date information that enables an increase in traffic so as to attract more advertisers. This in turn generates predictable, recurring and increased revenue.

Being a world leader among business information service providers, Springbord offers customized services to publishers across the globe to aggregate, enrich, verify and update their listings. Read on to know more on our comprehensive list of services.

Springbord also provides value- added services like social data collection services for yellow page publishers.

Comprehensive and accurate data

Springbord ensures that the databases you rely upon to run your business are comprehensive and accurate. Our data discovery services include the following:

  • Entity addition: The flexibility to add new business listings, so as publishers expand into new markets and geographies they can also expand their databases.
  • Entity enhancement: Building more robust business listings by adding attributes and extracting key data for groups of entities. An example would be a restaurant entry, where an enhanced listing could include opening hours, payment options, coupon promotions, cuisine selection, menus, alcoholic beverages, dress code, photos, available banquet and meeting facilities, online reservations, Sunday brunch schedules, and more.
  • Social media intelligence: Linking small and medium business listings to their social media channels rather than their websites provides an opportunity to engage audiences more interactively. Statistics show that customers are more like to purchase and remain loyal to brands they interact with via social media.
  • Company name verification / validation: Verifying the company name for availability. And verifying / validating the company name data that is listed in the company name databases for the yellow page publishers

Blending people power with technology

Managing the data once you have it is key, and Springbord blends people power with technology-enabled solutions to help manage your data.

  • • Data Verification and Validation Services: Springbord will validate and verify contact details, URLs, email IDs, phone numbers and fax numbers to keep the directory updated. We will also research missing URLs and other major data points to ensure that the database is as complete as possible.
  • Marketing support: Springbord marketing experts will create written content to describe the nature of the various businesses, including product profiles.
  • Attribute set creation: As the market changes and evolves, we will create sets of attributes for new or existing business categories and organize the information into a structured database.

Boosting your sales conversion rate

Spending time and money pursuing the wrong targets is wasteful and damaging to your bottom line. Springbord is expert at developing targeted programs for Internet Yellow Pages publishers that generate high-quality leads and higher sales conversion rates. Our unique and rare combination of technology and human intelligence enables us to crawl millions of advertising platforms and provide clients with valuable insight into who their most likely targets are, including potential and new markets. Springbord's business intelligence services and lead generation services help reduce our clients' cost per sales while boosting their sales conversion rate.

Attracting more business with enhanced listings

Springbord helps Yellow Pages publishers attract merchant online advertising by building local shopping listing database that provide shoppers with enhanced listings of merchant products and services. With better quality and more complete information at their disposal, shoppers are more likely to query or make purchases. Once the platform has been designed and implemented, Springbord can provide a wide range of services that help publishers analyze the activity and overall performance of merchant sites, including activity related to specific promotions and product and service offers. Springbord will aggregate data on product and services and map the data to relevant categories as determined by the publisher. Springbord can also create taxonomies and product catalogs, and build special promotions pages and databases.

Springbord offers a range of technology-enabled services for high-performing shopping platforms for business directory, yellow pages, shopping engines, and marketplace publishers.

  • Website monitoring: Merchant sites are crawled at regular intervals to collect information about active product and service offers, so databases are always current.
  • Categorization: The captured product and service offer information that is collected from merchant websites are assigned to the appropriate categories in the directory, Yellow Pages or marketplace taxonomy, providing a positive experience for users and generating visibility for merchants.
  • Clustering: When the same product and service offerings are made available by more than one merchant, Springbord will group these together which, among other benefits, reduces or eliminates product and service offer duplication.
  • Mapping: Offers are mapped to corresponding products, and products are mapped to the directory, Yellow Pages or marketplace master database. By mapping offers to the corresponding
  • Product data collection: Comprehensive product data is collected from seller and manufacturer sites and used to populate the product database.