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The hospitality industry is growing at an unprecedented pace these days. Though hit by the pandemic in the last couple of months, hotels have started to bounce back much stronger. To further uplift this industry, Online Travel Aggregators (OTA) act as a backbone to many of the hotels that see poor revenue or income. Thinking
The main motive of any business is to get increased revenue and to find as many ways possible to reach that target. In any Industry understanding, the market is the first step along with figuring out what’s helping the business currently. Hotel data can be used as a smart informant to provide effective techniques to
The unrestrained and rapid growth of online travel aggregators (OTAs) has resulted in a highly saturated market where competition continues to intensify. In a crowded landscape such as this, standing out and claiming market share is increasingly becoming a challenging and herculean task. Seeing as how data aggregation is at the very heart of an
The rise of online travel aggregators (OTA) has not only disrupted the travel business but also paved a way for a superior and better travel experience. While OTAs capture almost 40% of the market share, it also means the market is super saturated making it aggressively competitive. Rapidly emerging new OTAs and intensifying competition are
Millions of people travel around the globe today. Whether it is for leisure or business traveling is constantly on the rise. Evolving traveling trends and demands combined with rapid digitization have led to the rise of online travel aggregators (OTAs). It is estimated that approximately 40% of global travel market share is held by OTAs.
An online travel agency or online travel aggregator (OTA) is a familiar term within the hotel and hospitality industry. A segment that has rapidly gained popularity among travelers around the world owing to its convenience of finding and booking hotels. These online platforms offer great potential for hotels to promote their property and gain greater
The hotel industry has always mined data in some form or the other. However, data management has undergone a paradigm shift with the hospitality industry continually looking for ways to realize the potential of big data to their competitive advantage. There is a flux of data that hotels produce across every business operation. Right from
Planning a trip, whether it is for business or leisure, starts with an internet search. From deciding on a location, places to visit, eat and stay, every decision is based on the information gathered online. So, if a hotel is looking to attract more guests, it has to start by maximizing its visibility and exposure