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Considering how volatile and aggressively competitive business landscape is, building market intelligence has emerged to be an integral part of any business operation. Unlike market research, which is more focused on a certain aspect and gathering relevant information to resolve a challenge/situation, market intelligence is a broader approach. It allows companies to build a more
A survey report indicates that 77% of companies believe inaccurate and incomplete data negatively impacts their bottom line while 12% of revenue is wasted in managing poor quality data. Whether it is risk management, due diligence, or mergers, senior management see information within a database as a key factor in ensuring operational efficiency, decision making,