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An online travel agency or online travel aggregator (OTA) is a familiar term within the hotel and hospitality industry. A segment that has rapidly gained popularity among travelers around the world owing to its convenience of finding and booking hotels. These online platforms offer great potential for hotels to promote their property and gain greater
The hotel industry has always mined data in some form or the other. However, data management has undergone a paradigm shift with the hospitality industry continually looking for ways to realize the potential of big data to their competitive advantage. There is a flux of data that hotels produce across every business operation. Right from
Planning a trip, whether it is for business or leisure, starts with an internet search. From deciding on a location, places to visit, eat and stay, every decision is based on the information gathered online. So, if a hotel is looking to attract more guests, it has to start by maximizing its visibility and exposure
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