‘Data is the new oil’ – Information providers need to refine it to derive value
Tuesday, 31 January 2017 / Published in Data Management
‘Data is the new oil’ – Information providers need to refine it to derive value
  As industries make shift towards data-driven decision-making, marketers are striving to adopt scalable processes to ensure database cleaning, data verification and data enrichment to derive maximum value from the huge volumes of data. This is especially true in the case of information providers and online travel aggregators whose core business rely on effectively capturing,
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