as-b2b-media-shifts-to-digital-its-time-to-harness-data-to-accelerate-growth-and-optimize-bottom-line - Springbord
Tuesday, 27 December 2016 / Published in Information Services
As B2B media shifts to digital, it’s time to harness data to accelerate growth and optimize bottom line
  B2B media and information industry is undergoing a fundamental shift with companies increasingly relying on digital and events for revenue growth. A survey predicts that by 2020 revenues from content and data products will increase from 20% (2015) to 23% and digital resources from 17% (2015) to 21%. To keep pace with the trend
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