Delivering certainty and measuring it with certainty index

The assurance of certainty of services is what enables businesses to carry on even in the most uncertain times. While uncertainty is a part of human life and evolution, unprecedented incidents such as the Covid-19 pandemic cause paradigm-shifting disruptions very quickly and very suddenly with lasting impact. 

To be able to navigate through such unpredictable and choppy waters and continue to do business the sense of certainty of delivery is key. It is this promise of delivery of certainty that helps us ensure the business continues to operate as usual while we simultaneously focus on adapting and responding to market shifts and demands.  

Now more than ever businesses are relying on outsourcing partners who can bring that assurance to the table. Such collaborative efforts are the bedrock for driving better business outcomes for all the stakeholders in the value chain. 

That said, how does one measure ‘certainty deliver’? It is not a tangible benefit, so how do you find out whether your partner has delivered on their promise of certainty. This is where the ‘Certainty Index’ comes into play, a unique idea conceptualized to measure and score certainty delivered.    

The intention behind the concept

While the certainty index works on a simple, yet comprehensive metric-based system which is then assigned weightage and scored to determine where does a delivering partner stands. 

What is important is to not just score and express the delivering certainty in numbers, but it also serves as a transparent way of communicating with clients and provides a clear picture of how well the business objectives are aligned. This index also helps continually improve in areas of focus and respond to market changes proactively through better alignment of goals and greater accountability. 

Greater transparency 

Transparency while doing business is key to growth and the importance of transparent communication cannot be overemphasized during times of crisis. Having clear lines of communication is critical to managing operations, maintaining stability, and delivering certainty. Use of certainty index ensures transparency and open communication, providing comprehensive visibility into the processes, services, and deliverables. 

Open, effective, and timely communication in a collaborative ecosystem helps build trust and reliability and in turn, brings a sense of business stability.  Service providers with active, transparent, and reliable communication strategies can help engage both internal and external stakeholders, better strategize and prepare for unforeseen events, ensuring timely and better risk management and effective business performance.

We, at Springbord believe in complete transparency and accountability, bedrock of trustworthy and long-term relationships. In our efforts to remain a reliable partner, we have ensured that our stakeholders are up to date on our crisis management practices as we continue to operate to deliver certainty to our clients.