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Online advertising has become a key marketing strategy for business of all sizes. Approximately 96% of Google’s revenue is generated from online advertising. If you run an online store, there is no doubt that you are doing everything you can to optimize your website and rank your store. But, are you getting the desired result?
We live in a digital world that demands, encourages and promotes immediacy. Tapping into this element has become essential to engage with the ‘always connected’ audience.
Retail ecommerce sales is expected to grow up to $414 billion by 2018. There is no doubt that ecommerce offers extensive variety to shoppers along with an opportunity to seek the best deals.
Needless to say that social media has greatly influenced our lives and society in general. It has drastically changed the way we communicate with each other and the brands.
Data is your business’ heart. Or is it the backbone? Whatever it is, it is the core of your business. Data is the new taskmaster and businesses are its slave.