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The term “virtual reality” refers to the use of computer technology to generate a realistic, interactive, and immersive simulation of a three-dimensional scene or object. Virtual reality (VR) lets people have an experience that can either be exactly like real life or completely different. The use of virtual reality (VR) in real estate advertising has
Virtual reality (VR) promises to unlock great possibilities within the real estate marketing sphere. While this technology seemed out of reach for smaller and medium organizations at the beginning, over the years its adoption has been steadily rising given its tangible business benefits. In fact, Goldman Sachs estimates the VR technology revenue would reach $2.6
In an aggressively competitive real estate market today, companies need to pull out all the stops when it comes to real estate marketing in order gain and retain market share. Considering the key role location plays in selling any property it is only logical that industry players should have a detailed portfolio of maps and
The ever-growing and evolving real estate sector has never had a more effective marketing as well as architectural tool than image renderings. Considering the myriad benefits that 3D image rendering promises, the sector has emerged to be one of the most extensive users of this technology. Whether you are real estate developer, owner, broker, architect,
Introduction: Real estate business is an eyeballs business. No client would part with their funds without ensuring that the house of their dreams or commercial property of their choice is exactly the way they have envisioned it. Real estate players are coming up with innovative ways of showcasing their inventory and stacking plans are just
The real estate industry is rapidly embracing digital technology to advance and amplify their architectural processes and marketing activities. Given the intensifying and aggressive competitive landscape, the process of marketing and selling a real estate property has undergone a complete shift in the last few years. As more and more virtual and 3D technology find
Technological advances have brought in sweeping changes across industry sectors. While the real estate industry might have been slower in adopting new trends, the emergence of niche property technologies is shifting the way real estate players showcase, interact and sell properties. Today the market is characterized by intensifying competition, changing buyer expectations, reluctance to buy
Whether you are a real estate developer, real estate management company or real estate agent/brokerage firm, marketing is key for any business to survive and stay ahead of the curve. As evolving technology continues to influence every aspect of a business, organizations who fail to capitalize on this trend and advance their marketing efforts risk
As the real estate industry continues to grow at an unprecedented rate, it is characterized by intense competition. Realtors are vying to grab as much market share as possible. The industry has become so dynamic and explosive that right from architectural designing to marketing, you need to up your game in order to stay ahead
Augmented reality (AR) and virtual reality (VR), these emerging technologies have found their application across many industry sectors. In fact, they are turning out to be game changers within the manufacturing sector. Similarly, AR/VR is also making strides in real estate, shifting the way businesses stage, sell and market their properties and the way potential