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Pricing is considered as one of the most important criteria for online shoppers while making their final purchase decision. More than 60% online shoppers marked pricing as the first indicator. Clearly, pricing is one of the most important factors considered by consumers before making their final purchase decision. Did you know that over 90% of
Ecommerce has become the mainstay for retailers. There is no doubt that it offers an incredible opportunity to expand market reach and connect with consumers at a whole new level, but not without its inherent challenges. Today’s retail landscape is characterized by aggressive competition and rapidly shifting customer behavior. In this hyper-connected world as shoppers
Intensifying competition and unpredictable consumer and market demands are compelling businesses to be responsive and flexible. Rapid digitization has led to the rise of new entrants and is creating a level playing field putting unprecedented pressure on businesses to find ways to stay relevant. Given the dynamics and pace of change, ‘business as usual’ is