M
E
N
U
Catalog management still remains a challenge for the majority of medium- and small-sized e-commerce stores, which employ relatively smaller teams who juggle a variety of roles on a daily basis. Plus, online catalogs are often managed manually using excel sheets, resulting in poor quality and inconsistent and inaccurate data across selling platforms. To make matters
As ecommerce continues to grow at an unprecedented rate, the online shopping experience is becoming even more rich and sophisticated. Brands across sectors have realized that images play a key role in driving conversion and have started to add bigger and better images. But what many do not understand is that if images are not
Consider yourself as a buyer, would you be willing to make a purchase after reading a bad product description? Doubt that. We can safely assume that poorly written copy can potentially turn shoppers away. We may not have statistics to prove what impact product descriptions may have on product sales. While some products may simply
As an ecommerce player you spend a significant amount of time in creating your Amazon product listing. But how much time do you really devote to optimizing that product listing? Amazon’s net revenue in the last quarter was 63.4 billion USD, up from 59.7 billion USD in its preceding quarter. The constant growth in revenue
Online stores, unlike brick and mortar stores, do not have the advantage of interacting with the customers in person, in absence of which the catalog becomes the storefront, in other words your salesman. Therefore, ecommerce catalog management plays a key role in delivering great customer experience and can no longer be delayed or overlooked. You
Did you know that A+ enhanced marketing content (EMC) can boost your conversion on Amazon by up to 10%? In a nutshell, EMC allows you to add rich product details, extra high-quality images and promote brand to drive more brand awareness. A+ Content not just boosts conversion but also attracts customers who may not be
Do you know that 98% shoppers are dissuaded from completing a purchase due to inaccurate or missing information? Catalog management, if not done properly can be detrimental for the business. But as an ecommerce player you probably are already aware of the fact that a well-managed product catalog acts as a solid foundation that can
The intent of a product description is to provide key information about features and benefits of a product. And that is why it appears to be an easy task. However, marketers and ecommerce players often make common mistakes while drafting product descriptions. Product descriptions are one of the most important marketing copies that can spell
Over 2 billion people globally are expected to buy products and services online by 2021. As ecommerce becomes mainstream, customers are increasingly demanding rich and consistent online experience that can help them make informed choice and buying decision. To cater to this demand, sellers are adopting multichannel selling approach to tap into larger target audience
75% of online shoppers rely on product images to make the buying decision, while 22% returns happen because the product looks different in reality. Creating and building an ecommerce brand is a tricky business. In an increasingly crowded marketspace players are vying to attract potential customers to visit their site and make purchase. However, there