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“Technology is a glittering lure, but there’s the rare occasion when public can be engaged on a level beyond flash, if they have a sentimental bond with product.” A very famous sales pitch by the character named Don Draper from the popular television series Mad Men. This pitch offers a glimpse into the fact that
From hype to reality big data is slowly making its way into the financial sector. Over the last few years the sector has seen a few large deployments in order to improve customer experience, reduce churn, facilitate modern banking and minimize risk. Big data and analytics hold a tremendous potential to power a modern financial
Business information service providers are tasked with providing the latest and up-to-date visibility into trends that are shaping and impacting the industry landscape. Information service providers have always played a critical role in offering in-depth market intelligence to support business critical decisions. But given the pace of digital advancement and the way it’s transforming information
Big data and business analytics are predicted to have a double-digit growth – from $130.1 billion in 2016 to over $203 billion in 2020. There is no denying that big data is getting bigger and gaining immense popularity across sectors. Businesses are striving hard to make use of data analytics to drive growth and competitive